Issue Clothing
Nature is pleased with simplicity
Nature is pleased with simplicity
Nature is pleased with simplicity
Issue Clothing is a forward-thinking urban clothing brand committed to merging everyday fashion with cutting-edge designs while prioritizing sustainability. Their core values revolve around environmental consciousness, durability, and the concept of garments that not only look great but also minimize their impact on the planet.
Issue Clothing is a forward-thinking urban clothing brand committed to merging everyday fashion with cutting-edge designs while prioritizing sustainability. Their core values revolve around environmental consciousness, durability, and the concept of garments that not only look great but also minimize their impact on the planet.
Issue Clothing is a forward-thinking urban clothing brand committed to merging everyday fashion with cutting-edge designs while prioritizing sustainability. Their core values revolve around environmental consciousness, durability, and the concept of garments that not only look great but also minimize their impact on the planet.
Visual Design
UI & UX Design
The brand's visual identity began to take shape with the creation of a minimalist symbol and wordmark, characterized by a clean, modern design that accentuated the brand's contemporary and environmentally-conscious ethos. The color palette was inspired by nature and minimalism. Additionally, the mobile website design was meticulously crafted to cater to the needs of the over 70% of mobile users, with a focus on large images, intuitive navigation, and a seamless checkout process.
This strategy enabled Issue Clothing to adeptly convey its distinctive fusion of streetwear and sustainability to its customer base, cultivating a robust connection between Issue and its intended audience.
