Teluma
Fine jewelry for generations
Fine jewelry for generations
Fine jewelry for generations
Teluma's mission was to define a brand identity for a high-end jewelry label that harmoniously combined traditional craftsmanship with a contemporary edge. The foremost challenge was to create a minimalist, editorial, and sophisticated identification, positioning Teluma as a top player in the jewelry industry.
Teluma's mission was to define a brand identity for a high-end jewelry label that harmoniously combined traditional craftsmanship with a contemporary edge. The foremost challenge was to create a minimalist, editorial, and sophisticated identification, positioning Teluma as a top player in the jewelry industry.
Teluma's mission was to define a brand identity for a high-end jewelry label that harmoniously combined traditional craftsmanship with a contemporary edge. The foremost challenge was to create a minimalist, editorial, and sophisticated identification, positioning Teluma as a top player in the jewelry industry.
Visual Design
Brand Guidelines
At the heart of Teluma's new identity lay its dynamic logo, which featured three distinct symbols and wordmarks, encapsulating the brand's essence. This emblem represented both the brand's rich heritage and its forward-thinking approach to jewelry craftsmanship. A meticulously curated color palette of serene and neutral tones was carefully chosen, creating a tranquil canvas that allowed the jewelry pieces to shine while emphasizing the product's quality and elegance.
This transformation underscores the profound impact of strategic design, breathing new life into Teluma's image and elevating it to the upper echelons of the industry. Teluma now stands as a testament to the craftsmanship of previous generations, attaining newfound recognition and success in the modern fine jewelry landscape.
